UAH 29.5 million for children's unchildlike fight against cancer. Ukrainians joined forces to help children with cancer in an unprecedented national charity event. "It concerns me! And you?"
In four weeks, Ukrainians raised UAH 29.5 million for children with cancer by buying charitable products in the ATB network. These funds will help children with cancer to be treated better now and in the future.
From November 1 to 30, the All-Ukrainian Charitable Foundation ATB, with the participation of ATB-Market, joined in helping children with cancer and held a charity initiative, "It concerns me! And you?" By buying special charitable products and partner goods from more than 1,200 ATB stores across the country, Ukrainians helped raise more than 29.5 million hryvnias to help children with cancer, wards of the Tabletochki Foundation. Selling special charitable goods for the campaign continues to raise at least 30 million hryvnias.
The charity event became unique both in terms of the scale and the number of Ukrainian stars involved. 13 well-known Ukrainians took an active part in the charitable initiative: Oleh Vynnyk, Olha Sumska, Natalia Mohylevska, Anna Trincher, Bohdan Sheludiak, Hector Jimenez-Bravo, Jerry Heil, Olia Poliakova, Anna Butkevych, Volodymyr Ostapchuk, Zlata Ohnievich, DZIDZIO, KAZKA.
The funds raised will be used for the urgent needs of children and infrastructural changes in regional oncology centers. It will be possible to improve the quality of treatment not only for those children who are being treated today but also for those who will be treated in the coming years.
"For the second year in a row, the All-Ukrainian Charitable Foundation ATB together with the largest chain of supermarkets in Ukraine, ATB-Market, give millions of Ukrainians the opportunity to join the charity and give children with cancer a chance for quality treatment and recovery. We thank everyone who became part of this incredible story: the ATB team, partner brands, agencies, stars and their teams, and everyone, every Ukrainian who bought good products! Today only half of the children with cancer in Ukraine recover, and in developed countries, it's more than 80%. And it is thanks to such large-scale charitable projects and the participation of everyone that systemic changes are possible that improve children's cancer statistics," said Svitlana Puhach, Director of Strategic Partnerships at the Tabletochki Foundation.
At the charity event, famous Ukrainians also raised money to help children with cancer. Thus, businesswoman Anna Butkevych donated UAH 500,000
"It's not the first charity event implemented by our foundation. But this year, this one is special and the most responsible because of the scale, and the involvement of numerous Ukrainian stars, and most importantly, an extremely important mission to help children with cancer who need urgent treatment. We're sincerely grateful to all our partners, to every customer who didn't stay away, supported, and actively participated in implementing our joint initiative with Charitable Foundation Tabletochki. Today we've all seen that helping is really easy, especially when it concerns each of us," said Serhii Demchenko, director of the All-Ukrainian Charitable Foundation ATB.
The following brands took part in the all-Ukrainian charity: Pepsi, Lays, Yarych, Vodnyi Mir, Roshen, SPLAT, Khreshchatyk, Kashtan, MacCoffee, Jacobs, Shchedryi Dar, Huggies, Maliatko, Start!, Henkel, P&G, Sushi Povar, Hokkaido club, Izobiliti, Khrus team, Levada, Kotex, Freken Bock, KOMO, Nivea, Mashenka, Milka, Bon Boisson, Carte Noire, Art Nation.
Charitable partners are Leo Burnett Ukraine advertising agency, Contrabas full-cycle video production, OMD Media Group media agency, FFFACE.ME agency, WhyNot?Enot influencer agency.
Tabletochki is a charitable foundation that has been helping children with cancer in Ukraine for 10 years. The Foundation works in four areas: targeted assistance to families, systemic assistance to children's cancer departments, protection of children's rights, and professional development of medical staff. Every month, the fund takes care of 500 families and 21 cancer departments throughout Ukraine. During the foundation's work, more than 5,500 families received targeted assistance.
The All-Ukrainian Charitable Foundation ATB was founded in 2017. The main goal of the fund is to provide comprehensive support and assistance to various segments of the population: ATO/JFO soldiers and their families, IDPs, retirees, people with disabilities, large families, children in need of urgent treatment.
During the work of the foundation, several all-Ukrainian charitable programs were held: Tree of Life, Join Charity, Candy of Goodness, etc., aimed at targeted support and assistance to Ukraine's children's medical institutions. As part of these programs, the fund provided modern medical equipment and necessary consumables worth more than UAH 7 million to regional children's hospitals. Last year, thanks to the campaign "It concerns me! And you?" children in 10 oncology centers of Ukraine received assistance for over 10 million hryvnias.
ATB-Market operates the largest chain of grocery stores in Ukraine, ATB, which currently has more than 1,200 stores in all regions of the country. More than 4 million customers pass through the chain's stores every day.
