17:54 08 Nov 2023

L'Oreal and "Unbroken" rehabilitation center team up to help Ukrainian women overcome war scars

Фото ілюстративне. Джерело: сайт проєкту “Не До краси”

L'Oréal Ukraine and the National Rehabilitation Center UNBROKEN have launched a nationwide social project, "No Time for Beauty" to help women eliminate the traces of war on their faces and bodies and heal their emotional wounds.

 What is the problem?

Every day, Ukrainians are dying and suffering in the war waged by Russia. Enemy strikes wound and maim, leaving their terrible marks on people's bodies. Many women see scars and scars in the mirror every day, constantly reminding them of what they have been through.

What is the solution?

"At least you are alive" is a phrase often heard by women who have scars from injuries and traumas. However, despite this, they strongly desire to regain their usual beauty and peace of mind. The "No Time for Beauty" project, initiated by L'Oréal Ukraine in partnership with the "UNBROKEN" Center, is designed to help them do so. The initiative will help women affected by the war to normalize their physical and psychological condition.

 How does it work?

Не До краси

Women over the age of 18 who have suffered injuries/wounds/burns/disfigurement of the face or body in the war are invited to participate in the project.

Each participant will receive advice from qualified specialists in plastic surgery, aesthetic medicine, mental health, and, if necessary, other doctors. Depending on the consequences of the physical trauma, surgeons will pick individual treatment tactics.

Mental health specialists will also work with each patient in body-oriented and conversational therapy to help to accept themselves and their bodies again.

"L'Oréal's core mission is to create beauty that moves the world, empowering women daily. After all, beauty is a powerful force that drives us. "No time for beauty" is what every woman thinks when she sees her reflection in the mirror after a terrible event. War leaves scars not only on the body but also on the heart. This social program is one of the tools that can help women to recover their physical and emotional state," says Kateryna Zakharash, Director of Corporate Communications at L'Oréal Ukraine.

The National Rehabilitation Center UNBROKEN is the project's partner, which is one of the largest medical institutions in Ukraine.

Rubryka has already reported about the center's work. Wounded patients are brought here every week from frontline hospitals by evacuation trains. Since the beginning of the full-scale war, more than 15,000 Ukrainians affected by the fighting have received qualified medical care at the rehabilitation center. These are adults and children, civilians and military.

8-year-old Roman Oleksiv was injured in a Russian missile attack on Vinnytsia on July 14, 2022. The boy lost his mother and suffered severe burns to 45% of his body surface. After treatment in Germany, his rehabilitation continues where his life was fought for last summer – at the St. Nicholas Children's Hospital of the First Medical Association of Lviv, where the UNBROKEN KIDS Children's Rehabilitation Center operates.

Roma is constantly working with a physical therapist and trying to develop his burned arms. But now, thanks to the professionalism of Lviv doctors, he is already going back to school, attending classes, and even participating in competitions.

Since the beginning of the great war, the "UNBROKEN" Center has become the place where the most difficult patients from all over Ukraine are brought. We have set ourselves the goal of becoming the place where every Ukrainian affected by the war will receive the best care in their country free of charge. To do this, we are constantly developing new areas of medical care and looking for the best solutions for our patients. That's why we are very happy to announce "No Time for Beauty", a project where we will take care of dozens of women who have been injured. This is a comprehensive care that will combine aesthetic medicine and plastic surgery with modern cosmetic hardware procedures. The psychological assistance that each woman will receive will be a separate value, commented Iryna Zaslavets, the project manager and development director of the First Medical Association of Lviv.

Women from all over Ukraine can participate in the project free of charge. The organizers of the initiative also cover travel and accommodation costs.


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