Solutions to win: RBTNK brand and Plus Plus NGO launch campaign to fund military equipment
Photo: campaign's organizers
The wartime artifact brand RBTNK and the public organization Plus Plus launched the 100% Communication campaign. As part of the initiative, they issued tokens, and all their profits will go to purchase communication equipment for the military.
The initiators of the campaign reported this.
What is the problem?
"I've heard countless stories where a single phrase on a walkie-talkie or a brief message saved a life, and others where a lack of communication proved fatal. We want to ensure that the voices of loved ones are always heard and that the military can coordinate actions and remain safe," the head of the Plus Plus NGO, Daryna Marynenko, said.
What is the solution?
The Plus Plus NGO and the wartime artifact brand RBTNK launched a charitable initiative. The goal is to remind people that communication saves lives and to raise funds for communication equipment for the front.
"That's why this project became a reality – so everyone who defends our country has a reliable communication channel, the ability to make quick decisions, and knows they are not alone. Because too many words remain unsaid, too many messages never reach those supposed to receive them," Marynenko added.
How does it work?
The project was created to draw attention to the importance of communication on the frontline.
"This token, in particular, symbolizes the mental connection between those on the frontline and those waiting at home. Its superpower is to remind us that true connection does not depend on a signal or distance. We wanted to create not just a token, but a symbol that people are waiting, supporting, and remembering," combat medic and founder of RBTNK Jordan Konstantinidi says.
Photo: womo.ua
The campaign token symbolizes four key understandings of communication:
- Operational communication – critically necessary for coordinating actions, military safety, and the successful completion of tasks.
- Communication with relatives as a source of support and strength for those fighting.
- Communication between the rear and the front – so that aid is targeted and effective.
- Communication within the community that helps. Because together we are stronger.
The project's primary goal is to raise 500 thousand hryvnias for communication equipment.
Photo: womo.ua
You can purchase a token using the link.
Additionally, the artifact can be dedicated to a soldier, after which the team will present it to the defender as a gesture of gratitude and support. The full amount from your token will be donated to military communication equipment.
Photo: womo.ua
For reference:
Plus Plus NGO is a volunteer community of over 150 people from different cities and countries. The organization builds a culture of a conscious home base that not only donates, but also understands the needs of the front. The community creates effective mechanisms for supporting the military through social projects and collections.
RBTNK (Really Busy Talented 'N Kind) is a Ukrainian clothing and accessories brand founded by military medic Jordan Konstantinidi. RBTNK creates war artifacts, the main one of which is a token with wartime superpowers.
In the fall of 2024, Jordan Konstantinidi, founder of the Ukrainian brand RBTNK, suggests presenting tokens to the military for Defenders' Day, which has been celebrated on October 1 since 2023.
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