Solutions from Ukraine: Nova Post and tennis player Elina Svitolina launch Play for Ukraine campaign

The Play for Ukraine campaign, initiated by Nova Post, has welcomed renowned tennis player Elina Svitolina as its ambassador. Participants can now share their personal victories, no matter how big or small, on the New Post website for a chance to receive a special limited edition red tennis ball adorned with Svitolina's signature.

Nova Post reported that.

What is the solution?

What types of stories could these be? Any!

Countless Ukrainians worldwide engage in daily actions that bring Ukraine one step closer to victory. These efforts help Ukraine persevere and overcome its adversary.

One great victory consists of millions of personal victories, such as becoming proficient in a foreign language, participating in a marathon to show support for Ukraine, or contributing to a collection to benefit the Defense Forces. In challenging times, it is crucial to acknowledge and take pride in our accomplishments and to uplift and motivate others. This is the aim of the project.

Accomplishments can take many forms, whether in sports or life. They can range from major to minor, public to unnoticed by others, yet they hold personal significance to us. Each one deserves to be shared and acknowledged.

"Ukraine needs each of us. We must not lose touch and amplify each other's voices because they are the voices of Ukraine worldwide. Someone is undergoing rehabilitation after an injury and takes the first step on prosthetics. Someone is opening their business abroad.

Someone gathers the courage to keep training in shelter amidst the sound of air-raid sirens. Each such story is valuable. All this is Ukraine, which is moving towards a common goal—victory," Olena Plakhova, Director of Reputation Management of Nova Post, says.

How does it work?

For the project, Nova Post released a limited series of red tennis balls with Elina Svitolina's autograph to symbolize unity and the importance of action.

"I know the true value of both victories and defeats. Sometimes, failures bring more pain than the joy of victories. However, the main thing now is remembering the small achievements that lead us to the big goal. Let this red ball symbolize faith in our joint victory," Elina Svitolina, project ambassador, says.

To join in, post your success story on Nova Post's website, share it on social media using the hashtag #PlayForUkrainewithNP, and receive a one-of-a-kind souvenir at a Nova Post branch or postal kiosk.

The project has been carried out in Ukraine, Poland, and Germany, home to the most prominent Ukrainian populations. With over 1.2 million individuals, Germany has the most Ukrainian residents, followed by Poland with over 800,000.

For reference:

It's worth mentioning that Ukrainian tennis player Elina Svitolina kicked off the 2024 Olympic Games with a win against the 66th-ranked Japanese player Moyuka Uchijima.

The Prytula fund is collecting donations for FPV drones modeled after the "Darts" aircraft design, and tennis player Elina Svitolina is joining the collection.

Furthermore, during a charity auction, the saber used by two-time Olympic champion Olha Kharlan to make the winning shot in the team tournament final at the 2024 Olympic Games in Paris was purchased for 10 million hryvnias.