Rubryka reports this.
What is the problem?
Gender disparity in sports continues to be a pressing issue. Numerous female athletes are told that their rightful place is outside the football field or the ring.
Meanwhile, 40% of all sports participants are women, yet women's sports receive only 4% of media coverage.
What is the solution?
The social media campaign showcased renowned Ukrainian athletes and champions of the Olympic and Paralympic Games representing five different sports perceived as traditionally "masculine," such as:
How does it work?
This Is My Game is part of the charity program called Girls in Sport. Thanks to this program, United by Sport can promote physical and mental health for girls, give them a chance to participate in different sports and support the growth of both male and female coaches.
"Recently, more and more people are discussing equal rights for women and men. Despite this, gender inequality in sports remains an actual problem. Many female athletes often hear their place is outside the football field or the ring. United by Sport aims to destroy these stereotypes and improve girls' physical and mental health," Anzhela Fokina, president of the United by Sport NGO, said.
Support of outstanding female athletes
The protagonists of the social campaign were famous Ukrainian athletes, medalists of the Olympic Games, national and European tournaments and competitions, Paralympic Games, including:
This is my game: a revolution in supporting women in sport
Every athlete displays strength, endurance, and determination, exemplifying the significance of equality in sports. The campaign enhances the well-being of girls both physically and mentally, offering a chance to participate in various sports and promoting the growth of coaches.
The main idea is that people of any age, gender, or ability can participate in sports. Stereotypes and strict beliefs have been eradicated, and the campaign ambassadors serve as an excellent example. Furthermore, sports contribute to physical and mental well-being.
"I'm sure this campaign will inspire many girls who aspire to play sports but have been hesitant because of social stereotypes or resisted by adults who don't understand their sport. We want to show that there is no such thing as 'masculine' or 'feminine' "in sports – there is only aspiration, perseverance, and strength of spirit," Kateryna Dubrovina, honored master of sports in archery, silver medalist of the Olympic Games, said.
Support of NOC of Ukraine
The National Olympic Committee of Ukraine became the project's leading sports and informational partner.
The President of the NOC of Ukraine, Vadym Hutzait, noted:
"Women really are capable of anything, especially in sports! So let's keep this program going, get more girls involved in professional sports, and we'll have a healthy and strong sporting nation in the future."
For reference:
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