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Column 12:35 15 Dec 2020

Apple's infinity war: what should we expect in finale?

The same as it's difficult to imagine an economy without money, physics without energy, informatics without information, so it's hard to understand Apple without knowing what strategy is.

There's an infinite stream of information around us that our brains simply cannot perceive. In today's post-information society, it's impossible to know everything. In the system of living in rapid XXI century digitalization, there's a banal demand for simplicity among constructive things. Phones such as "slides" or "clamshells" brought more problems than pleasure. That's the phenomenon of Apple: contrary to the system, the company went beyond the standards of its time.

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