Column 10:45 17 Nov 2021

How not drown in info noise? And why does Rubryka have a new format of articles?

Commercial Director's Blog: Issue # 6

DISCLAIMER: today we're not talking about sales, but practically building a brand positioning (of Rubryka) through the external presentation of its key product. Let's get acquainted with our new article format, UTO (unique trade offer), and how it helps to solve the pain of our target audience.

What is the problem?

Year after year, we hear that people are "drowning in information." They're covered by a wave of notifications from social media, dragged into the news, flooded with a flurry of dozens of thematic sites. Add business meetings, daily calls from family and friends, talking to employees in shops, gas stations, and hairdressers to that: it's just crazy. Every day we are in a situation of "information overdose" because when there's too much information, it simply ceases to be perceived.

It would seem that the Internet and the opportunities it provides are an endless resource for development and free upgrade. But it all ends with dozens of courses that we're sure to "pass at free time," a cemetery of useful notes in the "saved" and a nervous twitch of the eye, when the query "how to feed a hamster" in Google shows a million tabs, and already the first 5 of which provide completely opposite information.

The major problem is that there is too much information. It is difficult to structure; it is difficult to single out the key, and it is almost impossible to verify the truth without relevant experience.

This publication is available in Ukrainian and Russian. The English translation hasn’t been produced yet. Support us to make the translation faster - follow the link for instructions


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