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Today
Column 16:05 03 Dec 2020

Electronic business cards and coffee from another part of world: how coronavirus changed international conferences

Back in February 2020, while planning a trip to Guangzhou to the International Association for the Protection of Intellectual Property (AIPPI) congress, I created a list of museums to visit, shopping streets, and dreamed of having breakfast in my room on the 125th floor of my hotel in one of the most modern cities in the world. But the pandemic made its own adjustments, and instead of a noisy international offline conference with over 12,000 participants, the conference moved online. Then another authoritative forum followed: the International Trademark Association (INTA) in Singapore became virtual.

Preferring offline, but realizing that online is our near future, I'll share some of my impressions of "virtual reality" as a participant and as a speaker. The worldwide scale, technological creativity, and leisure organization are also impressive.

Мария Ортинская

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