Column 09:17 01 Jul 2021

Green patent. Where and how they accelerate technologies that will save the world

There's a growing awareness on the planet of the need to preserve nature, climate, the environment, and the realization that the solution to these problems is partly provided by technology. In particular, the green one. Meanwhile, the demand for ethical and environmental products in all areas–from retail to wind energy–fuels the competitive innovation market. Today, small startups, Fortune-500 corporations, and governments are working on them.

For example, the EU is currently creating an ambitious "digital double" of the Earth, which would mimic the atmosphere, oceans, ice, and land to create long-term forecasts of climate change. The largest companies, such as Unilever, Diageo, Nestle, Carlsberg, and others, unite in projects to develop and produce paper-based packaging. By the way, the already patented Pulpex cellulose solution looks very promising for abandoning plastic bottles and radically reducing waste. Meanwhile, representatives of the fashion industry are investing in textile processing technologies, and technology giants invest in smart cities without CO2 and renewable energy generation.

To ensure the required level of economic growth without creating additional environmental risks, most countries have launched special mechanisms. A long time ago. Their intellectual property offices use an accelerated procedure for examination of the development and patenting, and thus help to ensure that these technologies appear on the market as soon as possible. This means that eco-innovation can benefit the environment and people much faster.

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