Preparing to sell. How to overcome fear and suppress modesty
Commercial Director's Blog: Issue # 4
LYRICS: My blog is a way to share the knowledge I get from my mentors and more experienced colleagues with you. And you're interested (I hope), and it's easier for me to bring the information into focus when I tell it to someone. Here is the professional deformation from the work with a teacher.
The previous blog talked about the 7 rules of sales and the customer path that you need to build as a good sales manager. SPOILER: I learn this every day. But before you "feel" the client, you need to approach them somehow. And this is where the greatest number of troubles take place.
The first touch is like a flirtation that leads to your first date with a customer (sales). And at this stage, the main thing is not to behave like a bad pick-up master: "Girl, does your company not need a cooler?" (and other classic failures).
Therefore, preparation, preparation, preparation! Let's talk about it.
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