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Column 12:40 09 Nov 2021

"If I knew about it sooner!": rules that will greatly simplify the work of a freelancer

Freelancing is an exciting professional adventure that encourages you to constantly step out of your comfort zone, learn quickly and work in a highly competitive segment. Freelancers are fully responsible for themselves and their professional activities, which can sometimes scare beginners. I want to share tips on three basic aspects of each freelancer: building a personal brand, pricing, and communication with customers. The column is a kind of summary discussion of freelancer Olena Domina and independent consultant Valeria Timofeeva as part of the second Fairo online event "How to find clients and projects as a freelancer."

Personal brand development 

Influencers now talk a lot about the importance of a personal brand and write about it in the media. Its value is clear even to a beginner, but not everyone knows how to work with it. There is no explicit instruction that guarantees you success. However, there are some universal tips to help create a firm opinion of you in the audience and professional circle.

  • Gain enough experience

You should start thorough work on your branding only if you have at least half a year of experience behind you. Give yourself time to replenish your portfolio with worthy cases and eminent clients. And after that, you'll have a wide portfolio of works to share your expertise with others.

This publication is available in Ukrainian and Russian. The English translation hasn’t been produced yet. Support us to make the translation faster - follow the link for instructions

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