Column 12:40 09 Nov 2021

"If I knew about it sooner!": rules that will greatly simplify the work of a freelancer

Freelancing is an exciting professional adventure that encourages you to constantly step out of your comfort zone, learn quickly and work in a highly competitive segment. Freelancers are fully responsible for themselves and their professional activities, which can sometimes scare beginners. I want to share tips on three basic aspects of each freelancer: building a personal brand, pricing, and communication with customers. The column is a kind of summary discussion of freelancer Olena Domina and independent consultant Valeria Timofeeva as part of the second Fairo online event "How to find clients and projects as a freelancer."

Personal brand development 

Influencers now talk a lot about the importance of a personal brand and write about it in the media. Its value is clear even to a beginner, but not everyone knows how to work with it. There is no explicit instruction that guarantees you success. However, there are some universal tips to help create a firm opinion of you in the audience and professional circle.

  • Gain enough experience

You should start thorough work on your branding only if you have at least half a year of experience behind you. Give yourself time to replenish your portfolio with worthy cases and eminent clients. And after that, you'll have a wide portfolio of works to share your expertise with others.

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