"You have no idea how much people who've risen from the bottom and no longer want to return to that swamp are changing," says the workshop's founder.
Life has more meaning than getting personal benefits or pleasures; more people realize this postulate. According to this year's Deloitte survey, 46% of millennials seek to be beneficial to society. Active and caring Ukrainians volunteer, deal with environmental issues, participate in the work of charity organizations, start socially oriented enterprises.
There's a stereotype in Ukraine that social entrepreneurship is one of the types of charity or volunteering. It is not. Self-sufficiency and obtaining a stable profit are always the primary goal of any business; it's what helps it grow and develop. But people coming to social business are motivated not only by their earnings. They seek to solve an important social problem: to give jobs to vulnerable groups, reduce the devastating impact on the environment, to fund charitable initiatives. The success of such an enterprise is measured not only by the increasing wealth of its founder and employees but also by the extent of changing our world for the better thanks to business existence.
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