What's Happening 14:42 01 Jan 2022

11 things to become popular in 2022: forecasts for people looking to the future

Real-life Sims, Chinese vodka, bitcoins instead of discounts, and interesting behavioral changes in the new year

What is the problem?

The future is fast approaching, but predictable, though not for everyone. Once upon a time, only eccentrics or dreamers could look into it, but now there are even special professions: trendwatchers who follow trends, market developments, and people's needs and try to make their predictions at least a year ahead. And it's not just single local forecasts: there are whole corporations that use expert forecasting of trends in combination with data science. If you don't listen to such forecasts, you can completely fly out of the market and become uninteresting to the consumer.

One of the institutions, knowing how to look into the future, is the WGSN agency, which publishes a trend book with forecasts every year. What was in it? We explain in our selection.

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