What's Happening 10:29 11 Feb 2021

Big redistribution in TV market. Who'll benefit from Medvedchuk's channels collapsing

The closure of NewsOne, ZiK, and 112 Ukraine will not only have political consequences but may also be the beginning of a major redistribution in the Ukrainian TV market. Who rose to the leader's positions thanks to sanctions and whether Viktor Medvedchuk can launch a new project quickly, read in the new Rubryka article.

How they share a TV pie in Ukraine

All TV channels are divided into three types: entertainment (for example, STB, Novyi Channel, 2+2), entertainment and information (Ukraine, 1+1, Inter), and information ones, which included all closed Medvedchuk's three "buttons."

Experts have different methods of calculating TV ratings, often manipulated, but the fact is that NewsOne and 112 Ukraine have long been among the leaders in the category of "Information TV Channels." ZiK lagged far behind colleagues but also contributed.

"The leader of the information channels, Ukraine 24, the indicators of Priamyi and 112 Ukraine change with a minimal difference in one direction or another," OBOZREVATEL TV network development director Oleksandr Novytskyi explained in a comment to Rubryka.

For example, in January 2020, the National Council on Television published a rating for the previous year based on data from the BIG DATA rating agency, which showed that the first two lines in the category were 112 Ukraine and NewsOne, and ZiK was ranked eighth.

санкції проти каналів медведчука

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Ой та прям разнилися. Які там рейтинги, мабуть лише серед дебілів в дурці. Та хіба це взагалі канали, як телевізійні, а журналістикою там і не пахне серед замовної джинси задля забаганок смердючих олігархів, на чиї гроші всі ці медіа шлюхи тільки отруюють ефір. Чим більше таких зникне взагалі, то чистіше буде і телепростір, хоч щось тоді з'явиться якісне.

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