Ukrainian NGO opens fundraiser for winter gear for women soldiers on the front
Photo: NGO "Zemliachki"
The public organization "Zemliachky" launched the "Hear Military Woman" project and opened a fundraiser for winter gear, uniforms, and personal protection for women on the front lines.
The NGO said their goal was to raise ₴100 million ($2.73 million), Rubryka reports.
What is the problem?
Over the past two years, the number of women in the Armed Forces of Ukraine has almost doubled, reaching a total of 60,500. Of them, about 8,000 are directly on the front line.
"A comfortable and high-quality military uniform is a basic need for our defenders on the front lines," said co-founder of the NGO "Zemliachky" Ksenia Drahaniuk. "We also received thousands of requests from girls for gear that takes into account female anatomy and physiology — helmet and shoes according to size, lightweight armor, warm sleeping bag and mat, etc."
What is the solution?
The "Hear Military Woman" project is an initiative that highlights the importance of supporting and recognizing women in military service. The goal of the project is to draw society's attention to the specific needs of women on the front lines and to mobilize resources to provide what's needed.
How does it work?
NGO "Zemliachky" actively cooperates with government organizations to provide the necessary support to women who serve in the Armed Forces, the National Guard, the Defense Intelligence, and Ground Forces, including women defenders from the territorial defense.
The organization wants to spend ₴100 million on 4,000 sets of women's winter tactical uniforms, 4,000 pairs of winter shoes, and 4,000 sets of women's thermal underwear. 1,000 helmets S/M, 500 light body armor with protection 4+, 2,000 sets of heat-insulating sleeping bags, 4,000 winter hats, buffs, mittens, and socks, 4,000 sets of women's underwear, and 500 raincoats.
The Morshynska water company was one of the first to join the fundraiser and transferred ₴1 million (over $27,000) for the winter needs of the defenders.
Other partners and ambassadors joined the project:
- Avrora
"For us, when choosing partners, the key is the shared values. With the NGO Zemliachky, our views coincided, so this year we are joining a fundraiser for women's military uniforms," Roman Sivkovskyi, CMO Avrora. "This is not only an opportunity to support women who are in service, but and a way for our customers to be part of a large charity project."
- IT company Intellias
Roman Hapachylo, VP of Talent Management at Intellias, commented:
"Supporting the Defense Forces of Ukraine is one of the main missions of Intellias. One of the focuses of our EDI (Equity, Diversity, and Inclusion) strategy is gender equality, so providing female defenders at the front is particularly important for us. This is not the first time that Intellias has supported the purchase of uniforms and shoes for military women, and will continue to do so as long as it takes. We must take care of those who protect us."
- Beauty company Backstage
"We stand for the protection of the beauty of women both in the rear and at the front. At the front, beauty is about life, safety and health. Supporting military women is an important mission for Backstage and for me personally," Karina Dubinina, founder of BACKSTAGE.
- Nova Poshta Humanitarian,
- Zhilyova,
- UNWLA foundation,
- COMMSX,
- TURN,
- laserville,
- Oleksii Durniev
"The war continues, and we often do not pay attention to the fact that not only men defenders but also thousands of women defenders give their health and lives every day so that you and I can sleep in our beds. Their basic comfort while working on the front line ensures our comfort in the rear", Oleksii Durniev, blogger and presenter.
- Khrystyna Horniak,
- Vasyl Baidak.
- IDS Ukraine
"The social mission of IDS Ukraine since the beginning of the invasion is to help those who need it the most. Our company joined the project for uniforms for female defenders with great gratitude and respect for the women who are currently on the front line and defending our Ukraine. Giving them the opportunity to feel a little more comfortable in extremely difficult military conditions is the least we can do," Marko Tkachuk, CEO of IDS Ukraine, said.
To join the charity fundraiser, you can go to Instagram Zemliachky. "Together we will win!" NGO "Zemliachky" says.
What we know about the NGO "Zemliachky"
The NGO "Zemliachky" supports women soldiers, sending women's military uniforms sewn by the organization, necessary gear, and humanitarian aid. They tell the stories of women at the front, supporting and popularizing the culture of military women in Ukraine.
More than 200 articles and interviews in international media with a total reach of 15,000,000,000 have been published about the "Zemliachky." They won the "Golden Heart" award from President Volodymyr Zelensky for their significant contribution to the victory of Ukraine.
