Solutions to win: Come Back Alive Foundation and Kyivstar team up to raise funds for robot complexes and sapper equipment
Photo: "We live here 2.0"
The Come Back Alive charity foundation teamed up with Kyivstar mobile operator company to launch the campaign "We live here 2.0" campaign and provide sapper equipment.
Rubryka reports this.
What is the problem?
Ukraine is considered to be the most heavily mined country in the world, surpassing Syria and Afghanistan. The total area affected by landmines is approximately 140,000 km², which is equivalent to almost half of Italy's land area.
What is the solution?
Kyivstar, with the support of the Come Back Alive foundation and help from the Ministry of Economy of Ukraine, has shown the country's inaccessible beauty and launched a new nationwide campaign, "We live here 2.0," to clear landmines across Ukraine.
The I AM IDEA creative agency developed the communication campaign, which was produced by the Family Production team.
United to win: Star Wars' Mark Hamill and historian Timothy Snyder organize fundraiser to buy 30 demining robots for Ukraine
"The task was challenging: we had to showcase the product and raise awareness for a significant fundraiser by Kyivstar. With the constant coverage of war and events in the media, people are fatigued, and the issue of demining is often overlooked. Yet, it holds great importance as we live here," the I AM IDEA creative agency shares.
The video showcases a photographer who, through his lens, captures the breathtaking beauty of Ukraine—from the untamed fields and remote rivers to the deserted sites. But there are no people there, and this beauty lacks life. So Ukrainians continue to work because they are to live here.
"For the second time in a row, together with "Come Back Alive," we are launching a collection to deminate the country. This is a great responsibility and a social mission that Kyivstar has chosen for itself. We believe that with joint efforts, we will be able to raise funds and return safe access to Ukrainians in places that have been inaccessible until now. The opportunity to admire the beauty of Ukraine," Yuriy Chornenky, head of the marketing communications department of Kyivstar, said.
How does it work?
The fundraiser's objective is to raise 100 million hryvnias. Once the funds are acquired, they will be invested in ground-based robotic systems and drones for remote demining through detonation.
The "We live here 2.0" project will involve people in demining territories and utilizing Ukrainian-made equipment such as ground robotic complexes and drones. This will significantly aid in saving the lives of sappers by allowing for remote demining through detonation.
"About 140,000 square kilometers of the territory of Ukraine need demining. Every day, sappers clean our land meter by meter of Russian mines and remnants of projectiles. Our task is to provide them with equipment to do it more efficiently and safely. Robotic complexes will enable sappers to work on distances from dangerous objects. Drones are needed for aerial photography and the determination of coordinates. This will increase their mobility," Oleh Karpenko, deputy director of the Come Back Alive foundation, said.
To contribute to the collection, the donation must be transferred to the fund's designated account and the project's Monobank fundraiser account.
Furthermore, "Kyivstar" users can sign up for the "Help to the Armed Forces" tariff, allocating up to 50 hryvnias from their tariff plan towards fundraising.
The collection was launched with the support of the Ministry of Economy of Ukraine. The I AM IDEA creative agency developed the communication campaign.
For reference:
Rubryka visited the Holy Mountains National Nature Park in the Donetsk region after its de-occupation. The purpose of the visit was to document and showcase the process of demining the park's forests and the significance of this effort. For more information, check out the photo via the link.
