Buddu reports this on its website.
What is the problem?
For over 2 years now, Ukraine has been in a full-scale war with Russia, resulting in an increase in mental health issues among its people. The consistent stress, bombings, and air attacks have taken a toll on the well-being of individuals.
As noted on the brand's website, mental health is a critically important aspect of a person's overall well-being. War leaves deep wounds not only on the body, but also on the soul.
"People who have gone through the horrors of war often face long-term psychological problems that require professional help.
Supporting the mental health of veterans, IDPs and other affected persons is not only an act of humanity, but also a necessary condition for the recovery and integration of these people into a peaceful life," they noted.
What is the solution?
The Ukrainian oversize clothing brand Buddu released a charity drop "Unbreakable Mentalochka."
Proceeds from the sale will go to the Unbroken Center for psychological recovery from PTSD, depression, panic attacks and war-related eating disorders.
How does it work?
"The goal of the project is to support those who need psychological help, in particular, veterans, internally displaced persons (IDPs) and other people affected by military operations. We aim to draw attention to the importance of mental health, which is often overshadowed by physical injuries, but has an equally significant impact on people's lives," the site emphasized.
The funds will go to:
The drop consists of unisex t-shirts in four colors:
The collection also includes shopping bags with the inscription "Nezlamna Mentlochka" in black and red.
The filming occurred at the Unbroken rehabilitation center, where the heroes were doctors and military personnel, as well as their spouses who had endured the horrors of war.
The brand's website noted that:
One can buy T-shirts or shopping bags on the website.
For reference:
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