Solutions to win: Kyiv’s coffee shops unite to support Ukraine’s armed forces in charity initiative

The Ukrainian NGO Civil Resistance and Assistance Foundation (CRAF) has launched a new project called Crafadvisor. Some coffee shops in Kyiv have already joined the initiative.

The initiative reports this on Instagram.

What is the solution?

The Ukrainian charity fund Civil Resistance and Assistance Foundation (CRAF) launched a new initiative called Crafadvisor. This campaign aims to raise funds to help the Ukrainian army.

^{Photo: Instagram / craf_ua}

How does it work?

As part of the campaign, customers at coffee shops will be able to purchase a drink served in a branded cup, with a portion of the proceeds going to charity.

These cups are printed with the foundation's name, an informative QR code, and the inscription, "This cup is different because it helps the army."

^{Photo: Instagram / craf_ua}

Five Kyiv coffee shops have already joined the Crafadvisor initiative:

• Felíz Coffee & Food (1 A Sholudenko St.) — charity crafuccino is on sale;
• Ornament (4 Poltavska St.) — charity crafuccino, flat and small filter coffee are on sale;
• Savor (28 Lesia Ukrainka Blvd.) — Charity small flat coffee and filter coffee are on sale;
• VIDNOVA (9B Akademika Hlushkova Ave.) — a charity crafuccino is on sale;
• ZAKAPELOK bookstore-cafe — all items on the menu are charitable.

^{Photo: Instagram / craf_ua}

All these establishments will donate part of the profit from selling charity drinks to the CRAF fund every month. The fund will distribute the collected funds to help the military.

The Crafadvisor initiative is actively expanding and to be joined by:

• several more catering establishments,
• fitness studio,
• flower shop,
• Ukrainian brands.

Businesses wanting to join the conscious businesses network can contact the CRAF Foundation via direct mail or e-mail — crafua2022@gmail.com.

For reference:

For Embroidery Day, the Ukrainian brand GAPTUVALNYA designed unique embroidered shirts featuring symbols from the "Zemliachky" public organization. These symbols represent female strength, including the protector, the tree of life, and the unity of all women as one family.

Also, the Ukrainian ethnic clothing brand Etnodim presented embroidered shirts dedicated to countries that actively help Ukraine.