Cannes to host charity event showcasing Ukrainian culture and fashion
The UKRAINIAN FASHION FILM FESTIVAL, a charity evening of Ukrainian culture, beauty, and fashion, will take place on May 19 during the 77th Cannes International Film Festival.
The Ministry of Culture and Information Policy's press service reported this.
"The event aims to introduce the community to the vibrant culture of modern Ukraine. It will showcase the latest collections from renowned Ukrainian designers and screen films, offer modern interpretations of traditional cuisine, and feature beauty, art, culture, and performances by notable individuals. Moreover, the event seeks to depict the Ukrainian people's resilience and strong national identity," the message reads.
The program of the event includes showings of new "Spring-Summer 2024" collections from leading Ukrainian brands and designers:
- Park Avenue Atelier,
- Iryna Luzhetska,
- By Vel, MOGARDI.
- In addition to the fashion show, art, and presentation of films from the domestic industry, performances by Ukrainian artists are scheduled:
- YAGODY,
- Ilona Hvozdeva who is the winner of the "Dancing with the Stars" project.
The headliner of the event is Eurovision 2024 participant Jerry Heil.
The evening's presenter is Oleh Skrypka, the leader of the rock band Vopli Vidopliasova, the owner and organizer of the festival Land of Dreams, and the founder of the festival of modern Ukrainian rock music—Rock Sich.
During the event, a charity auction will be held to raise funds for Ukraine's children.
The UKRAINIAN FASHION FILM charity evening will be held with the support and assistance of the Association France Ukraine — Idees sans frontier Cote d'Azur and the "Ukrainotvortsi" Charity Fund.
The 77th Cannes Film Festival will run from May 14 to 25.
For reference:
The Cannes Film Festival (French: Le Festival International du Film de Cannes or simply Festival de Cannes) is an international film festival held yearly in the resort city of Cannes (France, Cote d'Azur).
It is included in the so-called "Big Five" of the most prestigious film festivals (along with film festivals in Venice (Italy), Berlin (Germany), Sundance (USA) and Toronto (Canada).
More than 35,000 cinema professionals from all over the world attend the festival every year, including more than 1,000 screenwriters and directors, 4,000 distributors, 5,000 producers, and 4,000 journalists.
The idea of creating such a festival was caused by the intervention in 1938 of the totalitarian governments of Germany and Italy in the selection of prize winners of the Venice Film Festival. At the suggestion of the French historian Philippe Erlanger (who later became an official delegate of the festival and a jury member), the then Minister of Education of France Jean Zey decided to introduce a film festival in Cannes.
In 1939, Louis Lumière agreed to become the president of the first film festival in Cannes, which was scheduled to open on September 1, 1939. However, due to the beginning of the Second World War, the opening was postponed for seven years, and the festival started on September 20, 1946. It lasted from September 20 to October 5, 1946, in one of the old Cannes casinos.
It should be noted that two Ukrainian films were shown in Krakow from April 26 to May 5 at the OFF CAMERA International Independent Film Festival.
