Ukrainian company ALLO doubles customer donations to Prytula fundraiser for armored vehicles
Following the "Bonus Armor" charity fundraiser, the national marketplace ALLO contributes ₴3 million to purchase an FV432 tracked medical evacuation armored vehicle from the United Kingdom for the Ukrainian Armed Forces.
This became possible thanks to customers donating their bonuses from the ALLO Money loyalty program over the past month. ALLO not only converted these bonuses into real money but also doubled the total amount raised.
The Serhiy Prytula Charity Foundation will purchase the armored vehicles and hand them over to the Armed Forces to reinforce medical evacuation transport for rescuing the Ukrainian military on the battlefield. The 3 million from ALLO will be used to purchase the FV432 in the UK, transport it, equip it for medical purposes, and provide additional funding to purchase other equipment.
Throughout October, ALLO customers from all over Ukraine donated their cashback from the ALLO Money loyalty program, which they receive for purchasing goods at the network's stores, on allo.ua, or through the mobile app, to charity and the needs of the Armed Forces.
Here are some key details about the "Bonus Armor" project:
- ALLO customers donated a total of 1.5 million ALLO Money.
- The largest donation, 5,000 ALLO Money, came from a customer in Chernihiv.
- The most active region was Kyiv, with active contributions also from customers in the Dnipropetrovsk and Lviv regions.
- 49% of donations came from customers aged 30-41.
- Of all cashback donors, 69% were men, and 31% were women.
- The peak donation times were between 10:00-11:00 and from 11:00 to 15:00.
- The highest amount of ALLO Money for the armored transport was received on Tuesdays.
Dmytro Derevitskyi, Chair of the Board of Directors of ALLO Group, expressed appreciation for the project, saying, "The 'Bonus Armor' project united leading Ukrainian retailers, and we are glad to have joined and, together with our customers, made a significant contribution. Usually, loyalty program customers accumulate cashback for advantageous purchases during Black Friday or other seasonal sales. However, this time, buyers willingly sent their accumulated bonuses from the ALLO Money program to a useful cause. ALLO doubled the accumulated amount, and soon, the medical evacuation armored vehicle will be saving lives on the front lines."
The unique "Bonus Armor" fundraising, involving ALLO and other responsible retailers, aims to purchase tracked armored vehicles like FV-432 and armored off-road vehicles Snatch Land Rover. This medical armored transport will help save the lives of Ukrainian defenders who, with blood and sweat, reclaim every inch of their land. Ukrainian companies ALLO, EVA, WOG, ARGO, "Fora," "Silpo," "Antoshka," "Apteka Podorozhnyk," and Hotline participated in the "Bonus Armor" project. The total amount raised was ₴14,630,220.
ALLO has been offering its customers the ALLO Money loyalty program since 2020. ALLO Money provides cashback for purchases and other activities, and customers can use it to pay 100% of the product's cost (excluding 1 hryvnia). Each unit of ALLO Money is equivalent to 1 hryvnia.
ALLO is a national-scale marketplace with products ranging from electronics, cosmetics, and tools to clothing and furniture, offering delivery to homes, post offices, or stores in over 100 cities in Ukraine.
