Projector Institute students support Lviv Municipal Art Center, creating digital clothes collection

The Projector Institute students, curated by Oleksandr Trehub, designed a digital clothing collection inspired by the graphic artist Myron Levytsky to help promote his work. A portion of the profits will go towards supporting the Lviv Municipal Art Center, as that's where Levytsky was born.

The Projector Institute team told Rubryka about this.

What is the problem?

The general public still knows little about the work of Ukrainian artists: mainly due to repression, murders, obstruction of activity during the times of the USSR, as well as the emigration of Ukrainians abroad. However, Ukraine's culture has many such names, including Myron Levitsky.

Projector students presented a charity digital clothing collection dedicated to the graphic artist Myron Levytsky.

^{Covers by Myron Levitsky, created in Chicago and Toronto. Source: Rentafont}

A native of Lviv, painter-graphic artist Myron Levytsky lived and worked mainly abroad. In 1949, he moved to Canada, where he mostly lived until he died in 1993. In emigration, Levitsky actively supported his compatriots: he organized exhibitions, painted Ukrainian churches, illustrated books by Ukrainian authors, and taught Ukrainian art.

What is the solution?

Inspired by the artist's work, students of the Creative Composition course created a collection of digital clothing with elements of his work. In things, they tried to combine traditions with futuristic ideas. The geometric patterns of Levytsky, which he drew for the covers of books and magazines, were mainly borrowed.

The collection's authors are designers Liza Popova, Viktor Fediuk, Taras Chumak, and Oleksandra Protskova. They created five items for their collection: levitating raincoats, floating crop tops, flying suits, and weightless dresses.

How does it work?

The peculiarity of the digital collection is that it cannot be obtained physically – only in electronic form and "dressed up" for going to social networks. This allows users to express themselves in a fashionable way while not polluting the environment with excessive consumption of clothes.

You can buy things in the DRESSX metastore, which was founded by Ukrainians Daria Shapovalova and Nataliia Modenova. The team launched digital clothing for the first time in the world and, in two years, turned the store into the most prominent digital store for millennials.