Solutions to win: Ukrainian brands donate a day's income to armed forces
The Freedom & Humanity Foundation launched a charity initiative called "One Day for Victory." As part of this campaign, Ukrainian businesses can transfer their daily profit, or the amount the company usually spends to pay the team for one day, to the needs of Ukraine's armed forces.
BZh media reported that seven Ukrainian clothing brands, one fragrance brand, and two creative businesses joined the initiative.
What is the problem?
Ukrainian defenders at the front constantly need first-aid kits, equipment, drones, and thermal imagers. The defenders must be provided with all the necessary.
However, due to intense combat, such equipment is expendable and wears out or fails very quickly.
What is the solution?
The Freedom & Humanity Foundation launched a charity initiative called "One Day for Victor.". As part of this campaign, Ukrainian businesses can transfer their daily profit, or the amount that the company usually spends to pay the team for one day, to the needs of the Armed Forces.
How does it work?
The initiative was joined by:
- Gasanova
- Kachorovska
- Must Have
- Anoesis
- Santa Brands
- Nadya Dzyak
- Gaptuvalnya
- fragrance brand Poetry Home
- White Rabbit Agency PR agency
- flower shop "Kviter".
According to the organizers, everyone can join the initiative: a huge corporation, a small brand, a non-profit organization, or a freelancer.
It should be noted that the Freedom & Humanity Foundation started its activities already during the full-scale invasion and is engaged in providing the military with everything our soldiers need.
The foundation buys first-aid kits, medicines, equipment, drones, and thermal imagers.
