Special Ukrainian shelves to appear in European and American supermarkets
In June 2022, the G7 summit concluded with a Declaration on Global Food Security, pledging 'to make every effort to improve global food security and nutrition security' and 'to protect the most vulnerable populations that are most likely to be hit hardest by the food crisis. At the same time, global food supply chains were seriously disrupted by the Covid pandemic – long before Russia invaded Ukraine.
Yes, the war partially undermined Ukrainian agricultural exports, introduced sanctions against Russia, while the governments of many countries responded with solidarity by imposing a ban on the export of major crops. Due to this, prices for food and fertilizers have risen sharply.
Yes, the threat of food shortages and hunger among the world's poorest populations still exists. However, we are ready to resist, Ukraine cannot be excluded from global players.
Nonetheless. Ukraine has always been considered the 'breadbasket of Europe'. A leading player in food markets, with its unique natural conditions, large fertile lands. Wheat, corn, barley, millet, rice, buckwheat, sugar beets, sunflower, potatoes and vegetables… The 2015 harvest accounted for 3% of world grain production and provided 9.2% of its world trade.
Before the war, Ukraine ranked 3rd in the world in corn exports, 5th in wheat exports, and first in Europe in honey production – 73.7 thousand tons. On a global scale, this is the fifth place after China, India, Argentina and the USA.
During the six months of the war, almost 10 million tons of food from 8 agricultural crops were exported from Ukraine. Only in the first decade of August, almost 2 million grains were exported, the largest amount of corn was shipped – 776,000 tons and wheat – 339,000 tons, while for the whole of July it was 3 million tons.
Even in times of trouble, the country is ready to provide the world with quality food, as it has always been – a symbolic photo of a harvester under the shells went around the world. This is the whole essence of Ukrainians – the desire for independence, responsibility and reliability in contracts.
In response to all the challenges, the leaders of the Ukrainian food market united in the UCARE by FoodTech Shelf initiative. This is the first unique international impact project to support Ukrainian manufacturers. UCARE is not a national program, but due to the importance of the project, it cooperates with a number of government agencies.
Agreements on Made in Ukraine products are already signed with Kroger, Costco, Publix, Spar, Aldi, Lidl, Walmart, Carrefour, Auchan, Tesco, Eleven.
We build bridges between Ukrainian food producers and retailers in Europe and the USA, creating special 'Ukrainian shelves' in foreign supermarkets. All products comply with EU and USA standards. Logistics, product acquisition, marketing, operational work are UCARE responsibility.
Objectives of the UCARE initiative:
- Help producers and the economy of the country
- Increasing consumers loyalty through direct interaction with retailers
- Ukrainian products in supermarkets all over the world
- Consumers help Ukraine buying UCARE products, and we APPRECIATE your support!
This WIN-WIN initiative helps not only to export Ukrainian goods, but also to promote Ukraine as a brand, to support Ukrainian economy and all the Ukrainian people. Part of the profit given for charity and support of the food industry in Ukraine.
Join our victory. Ukraine cares about the world. The world cares about Ukraine.
