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19:20 28 Jul 2022

Balenciaga creative director became United24 ambassador

Balenciaga creative director Demna Gvasalia became the ambassador of the United24 platform.

The President of Ukraine, Volodymyr Zelensky, announced this on Telegram.

"Creative director of Balenciaga Demna Gvasalia became an ambassador of our fundraising platform United24 in the direction of "Rebuilding Ukraine" to help temporarily displaced persons," Zelensky said.

The president noted that Balenciaga created a unique sweatshirt in support of Ukraine. 100% of the profit from its sales will be transferred to the "Reconstruction of Ukraine."

Reference

On May 17, President Volodymyr Zelensky signed a decree on the initiative to create the United24 national brand to unite the efforts of international partners in support of Ukraine.

The United24 fundraising platform is a so-called single window for donations from charitable organizations, international partners, and citizens to support Ukraine, in particular, in the following areas: aid to the Armed Forces, humanitarian, medical assistance and help to children, infrastructure restoration, digital and informational countermeasures to armed aggression.

Read Rubryka's daily timeline of war: current news on Ukraine's defense against russia's aggression.

 

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