“From Big Hearts to Small Ones”: the Masha Efrosinina Foundation and Visa launch a charity project to help children whose families suffered from the war

Masha Foundation and Visa are launching a charitable initiative "From Big Hearts to Small Ones" aimed at supporting children aged 0 to 3 whose families have been affected by the war. The total amount of funds allocated for the purchase and delivery of 1,000 children's boxes will be about UAH 7 million. During the campaign, it is planned to collect 4 million hryvnia in contributions. At the same time, Visa will double each charitable contribution sent to the Fund from a Visa card.

The Masha Efrosinina Charitable Foundation "Masha Foundation" and Visa announce the launch of a charitable initiative, the main goal of which is to help young children whose families have suffered from the war.

The first stage of the project is to raise funds for the purchase of 1000 boxes of essential goods for a month for children aged 0 to 3 years, the most vulnerable category requiring special care. The total amount of funds allocated for the implementation of the project will be about UAH 7 million. The organizers plan to collect 4 million hryvnia in charitable contributions. At the same time, Visa will double each contribution of Visa cardholders who join the charitable project.

The second stage will be the purchase of the necessary goods by the Foundation and their delivery to the regions of Ukraine, where there are many families who have suffered the most due to active hostilities: Chernihiv, Zaporizhizhia, Kharkiv, Sumy, Poltava, and Zhytomyr regions. With the help of proven contacts of volunteer centers, hospitals, perinatal centers, social centers for mothers and children, resettlement centers with which the Foundation works, we will receive information on the number of families in need of local assistance.

"I have been nurturing the idea of ​​this project since the first days of the war, when I came across videos with mothers who ran away from the war with a child in an armful, when I read how women gave birth in bomb shelters and basements. I remember giving birth to my children. How I came to the hospital with one heavy bag, and returned already with three, because a little baby needs much more than an adult! – says the founder of the Foundation Masha Efrosinina. – I hope that this initiative will get a response in the hearts of Ukrainians. Especially moms. Especially women who, like me, when they hear about new destruction, about the victims of this war, remember their parenthood and understand what kind of help today's mothers with small children need. It is impossible to imagine what is happening in their hearts now. But we can help them."

All children's boxes are distributed according to the set of goods and quantity into three age categories, so that each child receives the food, clothing, household goods and toys that they need the most:

• children from 0 to 1 year old: 350 boxes;
• children from 1 to 2 years old: 350 boxes;
• children from 2 to 3 years old: 300 boxes.

"As a global company, Visa puts a lot of effort into helping disadvantaged social groups. Caring for children, who are particularly vulnerable segments of society in a time of global change, is our responsibility. That is why we are happy to respond to the proposal of the "Masha Foundation" and implement a project that can help thousands of children get what they need," comments Svitlana Chyrva, Visa Regional Manager in Ukraine. "A key feature of all our partnership charitable initiatives is the ease of participation for Visa cardholders. We want the users to feel that they are not alone in their desire to help others, so we double every deposit made with a Visa card. Together we can make the lives of children better."

You can provide children with essential goods by making a donation on the Foundation's website: https://mashafund.org.ua/.   

Goods for the month contained in the boxes: