17:44 03 Dec 2021

Cat Stepan from Kharkiv has become a world-famous meme and is already advertising Valentino

Italian fashion house Valentino bought an ad from the Ukrainian cat Stepan. The post, where Stepan shows a luxury handbag, was published in his account on November 30 and at the time of posting has collected more than 200,000 likes.

Stepan is 13 years old. He lives in Kharkiv with his owner Anna, who picked him up on the street when he was a month old, AIN.UA reports.

Anna created a TikTok account for the cat in 2019 to "show him to the world." "The expression on his face is a separate art," she told TJ. In the summer of 2021, Stepan became viral; at that time the base of his subscribers was more than 400,000. Commentators noted that they understood the cat very well, mentioned the same boring parties and sad lonely birthdays.


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Публикация от Степан (@loveyoustepan)

Stepan isn't sad; he's just asleep. According to Anna, a cat can fall asleep slowly at the table; you can just change the glasses in the frame.

Anna started publishing cocktail videos after the video where Stepan "misses" pizza garnered 4.5 million views.

Today, the video of the cat in TikTok is gaining millions of views and likes. He already has almost a million subscribers.

In August 2020, the cat also started Instagram. It currently has just under 800,000 followers. And this is where Stepan became world-famous: on November 24, his photo over a glass of wine was shared by American singer Britney Spears. The photo has already garnered nearly 1.3 million likes and more than 10,000 comments.


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Публикация от Britney Spears (@britneyspears)

According to Anna, Britney is not the first to pay attention to Stepan. Earlier, model Hailey Bieber and actress Diana Krueger honored the cat on their social media. But it was Spears, who is experiencing a new wave of popularity in the wake of her being freed from her father's long-term financial care, who made the cat a superstar. The day after her post, 15,000 users from all over the world subscribed to Stepan, and about a thousand people wrote directly. And in a few days, Valentino pulled up.

The contract with Valentino was not the first advertisement in Stepan's account; he had previously been ordered birthday greetings and other small placements. In addition, as Anna told vogue.ua, Stepan was mentioned on the Discovery TV channel, and MTV even bought the rights to one of the videos.

The cat plans to appear on the official website of Queen Elizabeth II of the United Kingdom shortly.


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Публикация от Степан (@loveyoustepan)

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