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13:36 01 Nov 2021

You're a star when you help! A national charity event for children with cancer will start on November 1

For the second year in a row, the ATB All-Ukrainian Charitable Foundation, with the participation of ATB-Market, joins in helping children with cancer and holds a charity event "It Concerns Me! And You?"

By buying special charitable products and goods of partners in the ATB chain stores, Ukrainians help to raise funds to help children with cancer, wards of the Tabletochka Foundation.

Every year in Ukraine, cancer is diagnosed in 1,000 children. Only 50-60% is healed. In European countries, the survival rate is more than 80%. To change the Ukrainian statistics and provide timely and quality treatment so that as many of these children as possible could win, it is necessary to unite the efforts of the entire country.

"You're a star when you help children" is the slogan of the largest charity event this fall. You don't have to be a star, a philanthropist, or a famous person to help. It is easy to stand in line with such people, even doing everyday things. For example, buying products in a supermarket.

"Qualitative and effective charity, in our convincing opinion, can only be systemic. That is why, for the second year in a row, we're uniting with the Tabletochki Foundation to implement the most important mission – to help children with cancer. This time it's even bigger, even more ambitious, with the involvement of the widest range of partners and like-minded people. According to the results of last year's campaign, only by joining, only by uniting our efforts can we achieve maximum results to help and support those who need it most. Today, each of us can become a star just by helping children," said Serhii Demchenko, director of the ATB All-Ukrainian Charitable Foundation.

 

Everyone can take part in the initiative: customers in ATB stores are offered to buy charitable goods: a small chocolate bar, chewing candies, jelly candies, wet wipes, a set of stickers, chocolate bars, a reusable glass for drinks. There are also products of partners in the hall, marked with a special price tag. The profit from the sale of charitable products minus taxes and 50 kopiikas from the partners' goods will go to the treatment of children with cancer – wards of the Tabletochki Foundation.

"Charity for Ukrainians has become a more systematic process, rather than an impulsive whim. I'm happy that for the second year in a row, this initiative unites the entire country and shows how important everyone's participation is. Goodness is easy and simple to do even when shopping in the supermarket and thus helps children. Together with you, we are approaching the future, where no Ukrainian child is dying of cancer. 'It concerns us,'" Svitlana Puhach, director of the Tabletochki Foundation for Strategic Partnerships emphasizes.

The charity event is supported by 13 famous Ukrainians: Oleh Vynnyk, Olha Sumska, Natalia Mohylevska, Anna Trincher, Bohdan Sheludiak, Hector Jimenez-Bravo, Jerry Heil, Olia Poliakova, Volodymyr Ostapchuk, Zlata Ohnievich, DZIDZIO, KAZKA, Anna Butkevych.

In special promotional videos, the stars show that the ATB customers, who bought a charity product and thus help children with cancer, are "real stars."

According to the script of the video, the star notices how the customer buys a charity item at the checkout, runs up to them, expresses their admiration, and asks for an autograph or selfie.

 

The campaign covers more than 1,200 stores across the country and attracts Ukrainians in all regions. You can buy charitable goods and help children with cancer from 1 to 30 November 2021.

Last year, thanks to this initiative, children in 10 oncology centers in Ukraine received the assistance of more than 10 million hryvnias. The report and information about the 2020 campaign can be found here.

Look for price tags labeled "Helping children!" on Pepsi, Lays, Yarych, Vodnyi Mir, Roshen, SPLAT, Khreshchatyk, Kashtan, MacCoffee, Jacobs, Shchedryi Dar, Huggies, Maliatko, Start!, Henkel, P&G, Sushi Povar, Hokkaido club, Izobiliti, Hrus team, Levada, Kotex, Freken Bok, KOMO, Nivea, Mashenka, Milka, Bon Boisson, Carte Noire.

Charitable partners: Leo Burnett Ukraine advertising agency, Contrabas video production, OMD Media Group media agency, FFFACE.ME agency, agency for work with influencers WhyNot? Enot.

Ти зірка, коли допомагаєш! З 1 листопада стартує національна благодійна акція на користь дітей з онко.

"Tabletochki" is a charitable foundation that has been helping children with cancer in Ukraine for 10 years. The foundation works in four areas: targeted assistance to families, systemic assistance to children's cancer departments, protection of children's rights, and professional development of medical staff. Every month, the fund takes care of 500 families and 21 cancer departments throughout Ukraine. During the foundation's work, more than 5,000 families received targeted assistance.

Charitable organization "All-Ukrainian Charitable Foundation ATB" was founded in 2017. The main purpose of the fund is to provide comprehensive support and assistance to various segments of the population: ATO/JFO soldiers and their families, IDPs, pensioners, people with disabilities, large families, children in need of urgent treatment.

During the foundation's work, several all-Ukrainian charitable programs were held: "Derevo Zhyttia," "Blahodii," "Tsukerka Dobra," etc., aimed at targeted support and assistance to children's medical institutions of Ukraine. As part of the implementation of these programs, the fund provided modern medical equipment and necessary consumables worth more than 7 million hryvnias to regional children's hospitals.

ATB-Market operates the largest chain of grocery stores in Ukraine, ATB, which currently has more than 1,200 stores in all regions of the country. More than 4 million customers pass through the chain's stores every day.

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