KOLO store chain together with VODA UA release water branded with Ukrainian artists’ reproductions

KOLO store chain now has its own brand of drinking water, Kovtok. The batch of Carpathian spring water was released in collaboration with Ukrainian artists. The labels present painting reproductions, as well as QR-codes with links for you to get acquainted with the artists' works. AT Market, which develops the brands VODA UA, Karpatska Dzherelna Vysokohirna and Horyanka, produces water for KOLO.

Serhii Voitsekhovskyi, a member of the BGV Group board of directors and co-owner of the Kolo chain, announced the release of their own KOLO water brand on his Facebook page.

"Kovtok is a really cool Ukrainian collaboration! It's not only high-quality, natural Carpathian water from the VODA UA manufacturer, but also a product that refreshes the body and mind," he wrote.

AT Market, known for its non-standard approach to design, is engaged in the production of water for KOLO. Thus, the company was the first among Ukrainian producers to produce VODA UA Carpathian water in a completely recyclable package, and the designer VODA UA glass bottle became the manufacturer's signature.

Kovtok water of the #art_voda series is also presented in the original packaging. Reproductions of paintings by contemporary Ukrainian artists, Lesia Panchyshyn, Dasha Skorubska-Kandinska, Andrii Aksiutov, and Oleksandr Onishchenko, are printed on the labels.

"Now, selling delicious and healthy Ukrainian water, we're also introducing our buyers to contemporary Ukrainian art," Serhii Voitsekhovskyi commented.

All labels of the #art_voda series contain QR-codes that lead to links with biographies and works of artists.

"We often produce water under a private label or in collaboration with other companies/brands," says Dmytro Nikiforov, founder of AT Market. "Our mission is to make a quality product as accessible as possible. We strive to build emotional marketing and we're pleased that, thanks to the collaboration, KOLO's will be able to get acquainted with the works of contemporary Ukrainian artists."